Branding update

One key component of successful brand implementation is strategic storytelling. Saint Mary’s University of Minnesota now has one core brand message and four supporting brand messages. Together we need to tell stories that align with our new key brand messages. Please share your ideas for stories around the following messages on an ongoing basis with Deb Nahrgang in the Marketing and Communication Office, dnahrgan@smumn.edu or Ext. 6966:

1. It's Who Knows You

2. The Saint Mary’s Moment

3. Defining “Forward”

4. Where You Are Matters

5. We Open the World to You

For more information on each of these key brand messages, refer to the Brand Book, one of the many resources available to you as a university employee at smumn.edu/brand. In addition to the Brand Book, this website includes templates for posters and newsletters, PowerPoint presentations, Writing and Visual Identity style guides, downloadable university logos, and more. Please share your branding ideas and questions with Assistant VP for Brand Management Stacia Vogel (svogel@smumn.edu or 612-728-5119).