Thursday, April 2, 2009

Marpe presents at marketing management conference

Dr. Thomas Marpe, dean of the School of Business, presented a paper titled “Catholic Parishioner Satisfaction and Religious Giving” at the (MMA) Marketing Management Association Conference March 20 in Chicago. This paper is part of a larger study that looks at the types of parishioner satisfaction and its impact on financial contributions to parishes. The MMA conference was part of the larger MBAA International conference that was attended by professor Teresa Speck, professor Jeffrey Hefel, assistant professor Benjamin Huegel, and assistant professor Chandu Valluri.