Thursday, April 14, 2011

Kabara Institute to host Jake Leinenkugel April 28

Saint Mary’s invites the public to a presentation by Jake Leinenkugel, president of the Jacob Leinenkugel Brewing Company, at 5 p.m. Thursday, April 28 in Page Theatre. The event — hosted by the Kabara Institute for Entrepreneurial Studies — will highlight the “Leinenkugel Family Legacy.”

The company’s founder, Jacob Leinenkugel, found a home for his brewery in Chippewa Falls, Wis., in 1867. The Leinenkugel brewing legacy continues today, more than 140 years and five generations later.

“I feel privileged to follow in my great-great-grandfather’s and father’s footsteps into this wonderful business,” he said. “We are fortunate to have so many loyal fans that love and support our products, and I feel it is important to interact with as many of them as possible.”

Leinenkugel’s presentation will include a brief history of the company, along with an overview of the brewing industry, water stewardship, and the renaissance of brewing used in the 21st century. In addition, he will explain how Leinenkugel operates as a business by showing their current brand portfolio and brand plan key imperatives, before concluding with the company’s succession planning.

For more information, contact Trevor Hall at Ext. 6978 or tmhall@smumn.edu.