Speaker to address role of social media in health care

A Gundersen Lutheran Health System representative will discuss the use of social media in health care marketing on Thursday, Sept. 20.

Marna Holley, manager of digital marketing at Gundersen Lutheran, will begin her presentation at 7 p.m. in Salvi Lecture Hall, located in Saint Mary’s Hall.

Holley, who began her communications career in print journalism, has held a variety of positions at Gundersen Lutheran for more than 20 years, and headed the organization’s social-media operations since they began about two years ago. She’ll discuss some of the ways Gundersen Lutheran has used Facebook, Twitter and other social media, highlighting what’s worked well and what hasn’t been as effective.

Holley’s talk, free and open to the public, is sponsored by Saint Mary’s Mass Communication program. For more information, contact Dr. Steve Schild at Ext. 1753 or sschild@smumn.edu.