Thursday, October 30, 2014

Saint Mary’s brand training: messages and templates

All university employees are invited and encouraged to attend the upcoming brand training sessions:

• Nov. 5, noon to 12:50 p.m., President’s Room, Toner Student Center, Winona Campus
• Nov. 13, 3 to 3:50 p.m., Brother Louis Hall Alumni Room, Twin Cities Campus

These 50-minute sessions will provide attendees with practical ways to use the newly developed universitywide key messages and branded communications resources, such as a brand book, visual identity guide, writing style guide, and branded templates (now all available on the university website, under

At the University Convocation in August, Vice President for Enrollment, Marketing, and Strategic Initiatives John Pyle announced the completion of a months-long brand research and strategy project. Brother William emphasized the importance of this work in achieving Goal 7 of Strategic Plan 2017, allowing the best of what Saint Mary's has to offer to become the reality of our reputation in the minds of our constituencies in the communities we serve and beyond.

With newly designed marketing materials already in the marketplace, consistency and cohesion of our messaging and imagery play an important role. With your help, we can effectively instill our most compelling attributes in the minds of our key audiences.

These sessions will be led by Stacia Vogel, assistant vice president for brand management, who offices on the Twin Cities Campus. Feel free to bring your lunch.